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THE LATINO JAMES BOND: Meet Businessman and Actor Alejandro De Hoyos

Updated: Feb 13, 2023

Any high-net-worth Gen-Xer from Mexico City was familiar with Magic Circus, a highly exclusive nightclub back in the day. It was headed by Alejandro De Hoyos, who is now a successful businessman and an actor making his mark in Hollywood.

Alejandro was born in Ensenada, Baja California, Mexico. He moved with his family to Acapulco, Mexico. It was there that he began working at some of the most popular discos, and hobnobbing with the jet-set, when he was just a teenager.

At 22, he was hired to manage Magic Circus, the largest private club in Mexico City, where many members were in politics or entertainment. He learned to deal with powerful people, and when he came across performers, he would sometimes ask them to do shows. He ended up booking famous Mexican entertainers including Lupita D’Alessio and José José, as well as international disco-era sensation Sylvester and eighties star Laura Branigan.

Alejandro has been an entrepreneur since he was very young and currently heads multiple companies. However, he had always been a film buff and decided to start acting at the age of 30. Since then, he has been in over 200 commercials, including an award-winning one for Northwestern Mutual directed by Mexican cinematographer Emmanuel Lubezki.

“It’s never too late,” he says. “If you like something, go get it. Your age doesn’t matter. Sometimes when you’re older it’s actually the perfect time.”


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Alejandro’s TV credits include The Bold and the Beautiful (1998-2003) and General Hospital (2003).

In 2016, he founded Alta California Pictures, a production company. The first film he produced was El Contratista (2018).

He has been in other movies as well, such as Clear and Present Danger (1994), Free Dead or Alive (2021), The Man from Toronto (2022), and Trigger Warning (2022).

Alejandro enjoys martial arts and is currently training for a movie with numerous fight scenes.

He has been called “the Latino James Bond”, as many people believe he resembles actors Pierce Brosnan and Sean Connery back when they played Agent 007.


Alejandro was recently interviewed, in Spanish, by Heart Of Hollywood Magazine’s on-air host Gaby Balderrama. Be sure to check out their conversation, featuring very sensible advice for entrepreneurs and actors, here:


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17 giu

Was he working as certified medical interpreter for some time?

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