We all know who Bruno Mars is (if you don’t, then I’m here to tell you that you’ve been living under a rock). He’s a singer, songwriter, a fantastic dancer, and now, he just became a fashion designer and model using an alter ego named Ricky Regal. Bruno Mars not only announced new music (which we are extremely excited about), but he also announced a collaboration with the exclusive brand Lacoste, a brand that he accepted to collaborate with because, in his own words, “Going to school, if you had that crocodile on your chest, that meant something” (Mars to Vogue Magazine 2021).
This collaboration presumably began about a year ago, with Mars being 100% involved in the creative process of designing every piece that we will see in the upcoming collection named “Lacoste X Ricky Regal.” This line represents what Bruno Mars thinks an elevated version of himself would wear (although it is hard to imagine a more stylish version of himself). “I wanted it to feel like, whoever that person is wearing it, they’re the coolest guy at the party. They’re not trying too hard. It just flows and feels right” (Mars to Vogue 2021). As for where the name Ricky Regal comes from, Bruno told Vogue magazine that this is the name he used when making fashion clothing, “When I’m on stage, my name is Bruno Mars, when I’m making lavish, luxurious garments, I go by Ricky Regal.”(Rolling Stones Magazine 2021)
The collection has a profound influence on the ’70s and 60’s fashion style with a modern twist of today’s trends, such as tracksuits and collar shirts with overemphasized collars. The iconic Lacoste tees with the classical crocodile logo are also part of this collection but, of course, with a Bruno Mars spin. Lacoste has said that Bruno already had an exact version of what he wanted the clothing line to be like, “Bruno was passionate about Lacoste x Ricky Regal being unique, fresh, bold, luxurious and fun”(Rolling Stones Magazine 2021).
“Got chucks on with Saint Laurent…” Bruno famously said on one of his most successful songs (if you don’t know which song I’m talking about, we can’t be friends), and he recently revealed that brands had asked him to collaborate with him in the past. However, Lacoste allowed him to have full control over the designs, thanks to the brand’s creative director Louise Trotter, who finally convinced the singer to join the fashion world with his terms and taste. This highly anticipated launch is coming out on March 8th. It will feature several items from t-shirts to footwear and accessories as well, taking us all back to Miami’s 70’s nightlife with new material such as velvet Lacoste tees and bold colors on every piece available. The clothing line will be available in gender-fluid sizes and styles (thank goodness), so everyone will be able to purchase the items at hand at selected Lacoste boutiques. So, if you’re Bruno’s fan, or even if you’re not, brace yourself. A vast and trendy fashion collab is coming, and you won’t want to miss a thing.
See the full Lacoste X Ricky Regal collection here:
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