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COVID-19 and the Fashion Industry

By Mercy Gilbert, London U.K

COVID-19 has revolutionized the fashion industry with many high street shops closing down and feeling the pinch. The fashion industry has had to rethink and reinvent itself. We at Heart of Hollywood are non the less excluded from global pandemic sneeze.

As the saying goes, when USA sneezes the whole world feels it, but we at Heart of Hollywood decided to move with the times as this pandemic has changed the fashion and film industry.

We decided to move online and explore new horizons in these uncertain times by digitalising the fashion industry.

For some retailer’s, business is booming online, seeing clothes flying off the shelves at the click of a button. Some might say it’s the reduced prices and customers not wanting to miss great bargains with the likes of fashion platforms such as the iconic online fashion platforms Chicmi which claims to be seeing a upsurge in its sales and visits to its platform as the owner of Chicmi has said business has never been so good!

The skeptics might argue it’s not due to low pricing and great bargains but sheer boredom people spending time clicking away to pass time.

The new birth of online fashion hubs that set to engage their audience and many global fashion shows that have been traditionally known to hold in certain exclusive cities around the globe, now have a growing online presence.

Those in the fashion industry are choosing to showcase iconic fashion shows historically known to bring the fashion world to various well-known seasonal fashion shows in different parts of the world to online global audience.

This has its pros