Beauty News
- designer514
- Dec 10, 2024
- 3 min read
Immersive Brand Setups, Practical Advice, Insightful Panels and more at Beautycon, a Highly-Anticipated Convention in Los Angeles
If there’s one place where the worlds of beauty, innovation, and self-expression collide, it’s Beautycon. Held annually, this vibrant convention is more than just an event—it’s a glimpse into the future of beauty. Beautycon brings together cutting-edge trends and must-know brands to create an experience that’s unforgettable for everyone who attends.
For a weekend this November, the organizers took over a sprawling venue in Los Angeles and transformed it into a beauty lover’s paradise. With immersive brand setups, dazzling photo ops, and insightful talks held on different stages, the location became a hub where thousands of attendees could dive into everything beauty.
This year, Beautycon’s floor was alive with color, excitement, and a lineup of samples and products from some of the hottest names in beauty as well as from established brands offering high-quality everyday essentials.
Companies such as Made by Mitchell, Brown Sugar Babe, Palmer’s, Noyz, Strayia, Hanskin, Mielle, Ipsy, Cantu, Cetaphil, Dr Teal’s, Bodycology, Pixi, and Anastasia Beverly Hills gave attendees the chance to try out the latest in skincare, haircare, fragrance, and cosmetics.
Attendees weren’t just there to stock up on products; they also had the chance to dive deep into expert-led panels and masterclasses. One popular session broke down how to layer sunscreen and makeup, while another one explained how to achieve a soft glam look in just 30 minutes. And for a twist on beauty convention norms, Beautycon LA even offered tarot readings by AskAlicia, adding an element of surprise and introspection.
Of course, no beauty event would be complete without influencers! The convention was a content creator’s paradise, with selfie stations, perfectly lit spaces, and trendsetters in every corner. One of the most buzzworthy appearances was made by Jonathan Van Ness, host of Queer Eye and founder of JVN Hair. His charm and passion for self-care were a hit, capturing the essence of the event’s celebration of individuality.
Whether you came for the new products, the beauty advice, or just to snap the perfect selfie, Beautycon was the ultimate playground for everyone who’s serious about self- expression and the future of beauty.
Something that appears to be on trend based on the event was shine and shimmer, both for the face and for the body. Heart Of Hollywood Magazine encourages everyone to be in the spotlight and glow, so we fully embrace this, and we definitely recommend attending Beautycon when it comes back in 2025.
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