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Artificial intelligence, CGI, and other technologies affect Hollywood and the entertainment business

By Joseph Patrick Fair

Understand how the changes will affect your career.

Artificial intelligence (AI) and computer-generated imagery (CGI) are two technologies that have had a significant impact on the entertainment industry, particularly in the areas of film, television, and video games—affecting the human media experience.

AI is used in various entertainment industry aspects, including content creation, distribution, and promotion. For example, AI algorithms can analyze and predict audience preferences, allowing studios to tailor their content to specific demographics. AI can also be used to generate realistic special effects and animations or to create personalized recommendations for streaming platforms.

CGI, which refers to the use of computers to develop authentic 3D images and special effects, has become increasingly common in film and television. CGI allows filmmakers to create realistic environments and characters that would be difficult or impossible to achieve through traditional special effects. CGI may look no different from actual.

Both AI and CGI have the potential to revolutionize the way entertainment is produced and consumed, and they have already had a significant impact on the industry. However, there are also concerns about the potential negative consequences of these technologies, such as the displacement of human workers and the potential for creating more realistic and convincing forms of disinformation. Therefore, it is crucial for the entertainment industry to consider these technologies' ethical implications and ensure that they are used responsibly.

Here are some specific ways in which artificial intelligence (AI) and computer-generated imagery (CGI) are currently being used in the entertainment industry:

Special effects: CGI is often used to create special effects for film and television, such as realistic environments, characters, and action sequences. AI is being used to enhance special effects, such as by analyzing the movements of real actors and using this information to create more realistic animations.

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Personalized recommendations: AI algorithms can analyze viewer data and make personalized recommendations for content on streaming platforms. Recommendations can help platforms to retain users and increase engagement.

Marketing and promotion: AI can be used to analyze audience preferences and behavior data, which can help studios target their marketing efforts more effectively. AI can also be used to generate personalized trailers and other promotional materials for specific audiences. To gauge market value.

Interactive media: AI and CGI can be used to create immersive and interactive experiences, such as virtual reality (VR) and augmented reality (AR) games and experiences.

While these technologies have the potential to revolutionize the entertainment industry, there are also potential downsides to consider. For example, there are concerns that the use of AI and CGI could lead to the displacement of human workers or that more realistic and convincing forms of disinformation could be created. It is crucial for the industry to consider the ethical implications of these technologies and to ensure that they are used responsibly.

Voice assistants: AI can be used to create virtual assistants, such as Apple's Siri or Amazon's Alexa, which can control smart devices and provide information or entertainment.

Video games: AI and CGI are commonly used in video games to create realistic environments and characters and generate non-player characters (NPCs) that can interact with players.

AI can be used to generate original music or to analyze and classify existing music. For example, a company called Amper Music has developed an AI system that can generate original music tracks based on input from a human composer.

Social media: AI can be used to analyze data on user behavior and preferences on social media platforms, which can be used to tailor content recommendations and advertising.

Virtual influencers: AI can be used to create virtual influencers, which are digital avatars that are used to promote products or brands on social media. Some virtual influencers have gained a significant following on platforms such as Instagram.

It is important to recognize that these technologies can potentially transform the entertainment industry significantly. However, they also have the potential to raise ethical concerns. There are concerns about the impact of AI on employment. Therefore, AI-generated content is used for nefarious purposes. It is important for the industry to consider the consequences of these technologies and ensure that they are used responsibly. The modern film personality must bring unmatchable energy and charisma to the performance to win over technology.

Joseph Patrick Fair, for Heart of Hollywood Magazine.


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Joseph Patrick Fair is a father to college age twins Jenny and Ryan; they are the center of his universe.

He lives in West Michigan. Also, he is a retired Police Officer and Firefighter who served his community for over 25 years, after a near fatal on duty accident found his inner-author.

His writing is trademark courage and camaraderie with a sprinkling of small-town-ism.

On any given day, Joseph can be found writing or championing a philanthropic cause. He is a man of purpose and meaning in life. JPKF.

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21 de mai.

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Claudia Hoag
Claudia Hoag
19 de jan. de 2023

Yes! And there's a whole issue of AI imagery, and how that impacts photography: how it can be used instead of photography, or how can it be used with actual photography, and how the abundance of AI images can influence public taste and preferences... and how I hear from many photographers how they hate AI images LOL


Yes…thank you for your comments


Babalah Jr
Babalah Jr
19 de jan. de 2023

CGI and computer programing are one of my interests and passions in life. You have explained here the use of AI and CGI brilliantly, and I commend you for it. In a near future, AI and CGI are going to completely dominate the platforms of entertainment industry. I can say that those working in the industry with little or no knowledge of computer programing should start having plan B for their source of income. AI and CGI will replace them, and it will happen no matter what.

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