top of page

Interview With Beauty Mogul Hannah Vereen

XO Beauty Effect is growing rapidly and expanding with multiple locations. The goal is to provide clients with convenient and accessible beauty services by beauty experts trained personally by the owner Hannah Vereen. This ensures that the services provided are top tier in quality in both the service providers and the products used for services at XO Beauty Effect.

Heart of Hollywood Magazine obtained an exclusive interview with Hannah to get to learn more about her and her path to becoming a beauty industry mogul.

Where did you grow up and how was your childhood?


I can say I grew up in Palm Beach County, I was in a few areas. I wasn’t always the perfect child; I can admit to that. I often deviated from the “norm” or what was expected. I was ready to be in control of my own life because I knew deep down, I was a hard worker and if I worked hard I could get and accomplish whatever I wanted quickly. I can also admit that I don’t listen even till this day. I dislike the feeling of being trapped in a box because I dream very big and I’m blessed to be in a position to take risks. If I have a business idea, everyone can say no but if I say yes its possible, I’m going to do it the next day. Having this mindset made me extremely successful at a young age.


What would your younger self say to the woman that you are today?


Honestly, I feel as though my younger self wouldn’t know what to say to the woman that I am today. Entrepreneurship has completely changed who I am and continues to transform me as a person and business owner. Don’t get me wrong, I’m extremely proud of the woman that I became but it wasn’t easy and it didn’t happen overnight. I really believe in the saying “you grow through what you go through”. I needed to go through a series of character developers as I would call it to become as resilient as I am now. In early entrepreneurship stages, it’s easy to overly question “why, why me, why did this happen”. Over time, it changes to “what is this trying to teach me or what should I implement to produce a different outcome”.

Did you always know that you wanted to be a business owner or was there ever any other profession you wanted to obtain?

No, I didn’t know that I would be a business owner at all. My profession at the time was advancing in the healthcare field and I tried to hold on as long as I could. After a while, j