Born and raised in New Jersey, Ifueko Igbinovia was determined to compose a platform that assisted creatives in being organic and allows them to embrace their eccentricity. Commencing her YouTube channel in March 2018 as an innovative content creator, Ifueko wanted her message of individuality to be apparent through her platform. Previously, Ifueko worked for Universal Motown Records where she ventured into the entertainment world studying public relations for a vast quantity of celebrities. While at Universal, Ifueko converted into a radio personality for Clubzone FM. Ifueko has interviewed vast celebrities Yemi Alade, Jim Jones, celebrity stylist Ty Hunter, Hot 97 DJ Drewski, Safaree, Mack Wilds, Musiq SoulChild, NBA Player Eric Williams, Love & Hip hop Mariah Lynn, rapper Maino, actor River Mason Eromosele, Safaree of Love & Hip Hop, among others. As a seasoned celebrity publicist and journalist she began acquiring her own clients and thriving in brand and media building. Ifueko builds solid influential relationships through the entertainment industry. Being completely transparent and relatable she built her viewership through her talent. Ifueko's background sets the tone for who she is today and with her eccentric and witty personality.
Presently, Living In My Mind has gone viral with the commencement of “ Brand Ambassador Scams On Instagram” which averaged 74,000 views. In addition to her growing notoriety she was selected as a social media influencer for Forbes "Women's Summit", NAACP Awards, and AT&T "Dream In Black". The popularity of the channel unearthed through its portrait of relatability. A woman living inside her mind, her inner thoughts; as we all are. Capturing the moments we all have gained the popularity of the channel. The channel's mantra “#JudgeMeAnyways” sets the tone of the nonexistence validation of the world that every creative should have. Ifueko embraces her eccentricity and converses with her higher self “Star”. The keynote character of the channel is Star "Ifueko is Star Power; Star Power is she" Star Power is actually her inner thoughts. The witty combination of transparency and bluntness has created a vast following for the channel.
The collaboration of current events and discussions are so blunt that her viewers desire to engage and participate. Exclusive celebrity interviews emerge throughout the channel. As well, special invited guests appear to tackle daily concerning topics. Videos on “Living In My Mind” are posted on a weekly contingency. The sporadic current events and trends of daily occurrences are the direct topics for the channel. Ifueko’s expression of art through her YouTube channel “Living In My Mind” has converted into an immense passion for her. In addition to becoming a content creator that the rest of the world enjoys watching is vastly refreshing.
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