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How to Have Success As A Commercial Model

Updated: Aug 29, 2022

By Aaron Marcus

Have you ever dreamed of seeing yourself in a magazine/newspaper ad, on a billboard, poster, side of a bus or in a catalog?

Most people don’t have the looks, statistics or are young enough for fashion modeling. Women must be between 5'9 - 6'0 tall and have measurements of 34/24/34. Men fashion models are normally 6'0 to 6'2 and wear a size 40 jacket. There are some exceptions to the rule, but it is rare for fashion models to have real success without these stats and have the specific look desired by the fashion agency.

Even if you fulfill these strict fashion guidelines but are over the age of 21 and have not really made it in the industry, then the chances of working as a fashion model are slim. However, if you don’t fit the fashion model requirements, but still want to model, then here is some great news.

There is an entire division of modeling that unlike fashion modeling has no height, weight or age restrictions. All types of people are needed. Men, women, children and even babies are needed. Models are needed to believably portray the mom, student, doctor, lawyer, nurse, grandparent, teacher, banker, real estate agent, mechanic, athlete, child, librarian, the list goes on and on. This is Commercial Modeling.

Commercial models are the “real” and beautiful looking people seen in virtually every non - fashion magazine. These publications can be anything from Gap catalogs to fitness magazines. The best part is that along with paying up to $250/hour (in New York only), most commercial models work on a part-time basis. Even if you live in a small market, chances are, commercial models are needed and hired for jobs. Commercial models take a few hours off from their jobs, or leave school early, go to the photographer’s studio for the shoot, and can go back to work/school before the end of the day.

Creating Strong Commercial Photos