Roger Federer and Mads Mikkelsen Want You to Visit Switzerland
Image by Stefan Hoffmann from Pixabay
Move over, winter slopes and summer hikes—Switzerland is making a case for autumn, and it’s bringing out the big stars to do it! Tennis legend Roger Federer has teamed up with Denmark’s actor Mads Mikkelsen to celebrate the beauty of Swiss autumn in a campaign that promises stunning scenery, a touch of humor, and a playful side of Federer you’ve never seen before.
Imagine this: majestic Swiss mountains, vibrant autumn leaves, and two international icons. Federer and Mikkelsen come together in a fresh video campaign from Switzerland Tourism (ST), blending the charm of Swiss traditions with the undeniable charisma of these two stars. Federer, known for his focus on the tennis court, and Mikkelsen, known for his intensity on the screen (anyone remember Casino Royale’s character Le Chiffre?), take a break from their usual roles to celebrate the earthy, magical colors of Swiss autumn.
In the campaign, Mikkelsen goes all out. We’re talking tree hugging, cow cuddling, and even barefoot yoga—all in a humorous attempt to capture the Swiss autumn experience. Federer himself was awestruck. “The intensity of Mads’ character was amazing to see. He has an incredible personality, always very focused on the set,” he said.
So what’s the buzz about Swiss autumn? ST is looking to break the mold and turn this often-overlooked season into a must-see travel destination. André Hefti, Chief Marketing Officer of ST, sums it up best. “This collaboration with Roger Federer and Mads Mikkelsen is a perfect reflection of our vision of autumn in Switzerland: a season that blends nature, elegance, and tradition,” he explains.
WHY GO?
Autumn in Switzerland is much more than falling leaves. It’s a celebration of tradition, culture, and cuisine. For example, Morges, a picturesque town, hosts the quirky Night of the Scarecrows festival during the wine harvest. If that doesn’t catch your fancy, there’s the chestnut festival in Valle di Muggio or cow parades across the Alps, where flower-adorned cows return from summer pastures in a stunning rural spectacle.
A FOODIE’S PARADISE
If you’re a fan of good food and drink, Swiss autumn won’t disappoint. Take a bike ride through the stunning wine routes in eastern Switzerland or indulge in a chocolate adventure with Geneva’s Choco Pass. And if you’re more about cozying up, how about a fondue or raclette cruise on Lake Lucerne? These experiences will have you savoring autumn’s flavors against some of the most breathtaking backdrops in Europe.
HIKING & BIKING BLISS
Love the great outdoors? Switzerland’s autumn trails offer everything from golden forests to snow-capped peaks. Whether you’re a hiker or cyclist, you’ll find trails that weave through landscapes bursting with fall colors. Stay at one of the Swiss Bike Hotels, like Matthiol in Zermatt, where you can enjoy a ride through vibrant vineyards or along winding rivers, all while being catered to with bike-friendly services.
INDOOR ESCAPES FOR RAINY DAYS
What if the weather doesn’t cooperate? No worries— Switzerland’s got you covered with cozy spas, chic hotels, and fascinating museums. Take a relaxing dip at the Termali Salini Spa in Locarno or wander the inspiring halls of the Fondation Beyeler art museum.
Whether you’;re looking for outdoor adventure, delicious Swiss treats, or a chance to explore centuries-old traditions, Federer and Mikkelsen’s new campaign is a reminder that autumn is Switzerland’s best-kept secret. With a tennis legend and a screen star leading the charge, this season is destined to become one of Switzerland’s brightest highlights!
WATCH THE VIDEO
Want to see Federer and Mikkelsen in action? Check out the campaign video here:
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