Updated: Sep 21, 2020
By Sandy Rodriguez
I was against wearing makeup, at least noticeable makeup, for the longest time. Firstly, my personal brand is about authenticity and not following the herd. It’s about attracting people (for love, friendship, or work collaboration) through uniqueness of personality, not through looks. And certainly not through artifice!
When I was starting my career in journalism, I edited the fashion and beauty section of one of the most influential newspapers in Latin America, and even had my own makeover column for our readers. Still, makeup seemed like outright deception. Go to any party and you are likely to see more good-looking women than good-looking men. It’s not that more beautiful females are born into this world than males, it’s just that a far greater number of women tap into the power of enhancement by way of cosmetics.
Even when I became a video host for Heart of Hollywood, and started spending time in front of a camera often, I found makeup unnecessary for myself. Fine for others in the industry, and certainly necessary for actors, but just not for me. That is, until I was introduced to Heart of Hollywood makeup director Edgar Portillo.