A Spellbinding Halloween Soirée Sets the Stage for the Holiday Season at Gravitas Beverly Hills

4 hours ago

2 min read

By Jessica Ross

Halloween took center stage in Beverly Hills as HAUNT brought together elaborate costumes and immersive entertainment. The celebration drew more than 900 guests for an evening that blended fashion, music and nightlife.

Presented by Gilles Signature in partnership with Berry Bly's Bly Collective, the event was hosted by Jason Okuma and held inside Gravitas, an expansive 28,000-square-foot private members club. With singer-songwriter Cara serving as the event sponsor, HAUNT Halloween brought together entertainment personalities, influencers, models, entrepreneurs and industry professionals for a highly anticipated seasonal gathering.

The evening's visual identity began on the red carpet, where guests were encouraged to embrace a dress code described as stylish, imaginative and elevated. The arrivals reflected the creative possibilities of Halloween fashion, with dramatic silhouettes, gothic-inspired gowns, elaborate masks and darkly theatrical interpretations of classic costume aesthetics. Among the notable personalities in attendance were Corey Feldman, Christine Bridgette, Darwin Damian, Polina Vasylenko, Rochelle Brodin and Sasha Zabelina.

Inside, the venue's elaborate Halloween transformation extended throughout its 28,000 square feet. The grand ballroom featured a monumental 15-by-48-foot 8K LED wall, providing a dynamic visual centerpiece with custom Halloween imagery and lighting effects.

The production incorporated three distinct musical environments, each featuring its own DJ booth, lighting design and atmosphere. Open-format selections, Top 40 remixes, hip-hop, R&B and electronic house created an eclectic soundtrack throughout the five-hour celebration, which ran from 9 p.m. until 2 a.m.

The venue's design also incorporated candlelit lounge areas and mezzanine seating, offering guests opportunities to step away from the dance floors, socialize and connect. Themed craft cocktails complemented the evening's Halloween aesthetic, while synchronized lighting and visuals contributed to the immersive atmosphere.

Behind the production was a collaborative team of event professionals, creative partners and entertainment specialists. Bly Collective acknowledged the contributions of Gravitas Beverly Hills, Gilles Signature, Monster Stage, Supermodel Management, Obsessed by Jess and several additional collaborators, including Greg Maturi, Jason Okuma, Sam Rhima, Jigar Thakarar, Splyce, D-Rock Drums Live, Scott Vinson Schilling and Abhavi Nanani.

With HAUNT, Gravitas Beverly Hills truly marked the transition into the holiday season!

Photos by Paul Archuleta/Getty Images

Heart Of Hollywood Magazine Contributor Jessica Ross:

Since August 2022, Jessica Ross has been a contributor at Heart of Hollywood Magazine. Recent work includes Hollywood Unexpected airing on the XOTV Network digitally and broadcast and a starring role in the upcoming suspense thriller, Mr. Smith. Recently, she was a lead and co-producer in "Chasing Stars", a comedic-drama with an all female cast and crew.

Center Stage, Vegas Unlimited, Indie Activity, Action Magazine, Voyage LA, Cinderella of New York, Juwai, Bizbooast, Heart of Hollywood, JAMO Magazine, Entertainment Network Live, It Can By You, Livein Style Magazine, BuzzFeed and CBS are just a few of the media outlets she has been featured on.

Email: Jessicaross2030@gmail.com

IG: www.instagram.com/jessicarossofficial